Okay, I was doing some polls for future material and I ended up getting an option added. Which was, "Popular Search Phrases". Now, this got me to thinking. Phrases are keywords. Keywords are important to SEO. You need strong SEO to be found in search. For those still struggling with SEO, check out my blog post on SEO. As this gives tips on how to use tools in your effort to understanding SEO.
Basically, popular search phrases are part of SEO. Now, I am sure you didn't want to read that, but it is true! Search phrases are keywords people use to find items on Etsy. There is no true "popular search phrases" like their is popular hastags on Instagram and Twitter. I know this is not what you wanted to read either, but Etsy is based on a search algorithm. That algorithm drives people to your shop based on "search phrases".
Now then, search phrases are different PER category on Etsy. Yes, that is right! That means there is 1,000s of word choices out there, but if you are struggling to understand what people use to find you... here is a few tips on a way to get some good keywords in your tags and titles:
1.] Do some research on Etsy. That means, look up items in search that are similar to yours. Try different keywords and see what comes up. If items show, write those words down (or type them in notepad, etc.). Then use those keywords in your tags and titles. In as many combination of phrases as you can. It is a good rule of thumb to put something that is used in a lot of tags and titles. For example, "beaded bracelet" is a very competitive category and phrase. However, it is also needed as a phrase if you sell beaded bracelets. It is a more typed in search phrase than something like round glass bead bracelet or looks like marbles bracelet.
2.] Look at shops similar to yours. You can browse some more popular shops within your category and see how they do their Tags, Titles, and Descriptions. Don't just copy and paste. Use this as a guide to help get some ideas for your keywords and use them.
3.] Check out the Seller Handbook. Things are updated in there pretty regular now. You can find this helpful article there: How To Get Found In Search - Etsy
4.] Check out this area for Treasuries and possible keywords you can use: Treasury "Today's Trending Tags" is a good section to look in for tags that can be relevant to your item(s).
Those should help you in finding phrases that will work for you. Remember, "search phrases" are a part of good SEO. There is no magical phrase to get your shop found. As much as I wish there was. Just hard work, good SEO, and a determination not to give up!
I work at SEO every day. I have nearly been on Etsy for nearly one solid year. My shop doesn't get 100s of views per day, but in recent months I have been showing up in search. Because I have spent the last few months really working on SEO, good photos, tags, titles, etc. Your shop is your business and I assure you must work at a business to get it to pay off. Don't let that scare you, but let's face facts shall we? If you want your shop found, you must work at it. That means doing research, using the tools that are out there, and then applying them.
I hope this article helped and here is the link to my blog post about SEO: Etsy SEO, Tools You Will Need
You can also check out this blog post for more ideas: More to Etsy than just SEO!?
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